MS Dhoni’s sand sculpture unveiled, to honour his contribution to cricket
Chennai, 10 May 2019: Boost, one of GSK’s leading brands in the Health Food Drinks category, honoured its brand ambassador MS Dhoni by creating a massive & unique sand sculpture. This was a tribute to Dhoni’s contribution to cricket and his long-standing relationship with the brand. The sand sculpture was designed and inaugurated by renowned sand artist Manas Sahoo at Elliot’s beach, Chennai.
MS Dhoni, who is also known as ‘Thala’, has always encouraged young players to play a bigger game, be it with his leadership style or his inspiring attitude on the cricket ground. The sand sculpture is a befitting tribute to such an inspiring sportsperson. Crowds gathered around the venue in big numbers to join Boost in this tribute to their hero.
As part of the activation, kids also got an opportunity to try their hand at MS Dhoni’s signature helicopter shot while playing cricket in the specially setup practice nets at the venue. Dhoni has upheld the legacy of inspiring young sports enthusiasts and this activation is a perfect example of bringing alive Boost’s promise of inspiring and winning big.
Commenting on the event, Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH Indian subcontinent, said,” Boost has always been synonymous with stamina, energy and winning spirit. With this tribute, we wanted to celebrate and honour MS Dhoni’s winning spirit and the energy that he brings to the game. We are proud that a champion like him is part of our Boost fraternity who perfectly embodies our brand’s persona and is an inspiration to millions.”
About GlaxoSmithKline Consumer Healthcare Ltd
GSK Consumer Healthcare Ltd is a leading player in Indian health food drinks industry. Our flagship product Horlicks leads the market, while Boost is among the top three health food drink brands that India prefers. Our manufacturing plants are located in Nabha, Rajahmundry and Sonepat. In India we have an engaged workforce of over 3800 employees. GSK also markets and distributes a range of everyday health products such as Eno, Crocin, Iodex and Sensodyne. Our marketing and distribution network comprises over 800 distributors and a direct coverage of over 8 lakh retail outlets.
GSK Consumer Healthcare Ltd is an associate of GlaxoSmithKline plc. of U.K, one of world’s largest consumer healthcare companies. We have a heritage that goes back over 160 years. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. Our goal is to build a global, growing business – we call a Fast-Moving Consumer Healthcare (FMCH) company – dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.
GSK Consumer Healthcare globally owns some of the world’s best loved healthcare brands, successful in over 100 countries. These include Sensodyne, Theraflu, Paradontax, Panadol, Polident, Otrivin, Horlicks and Physiogel.