Digitally Immersive Studio to bring the best of tech and automotive together
Chennai, June 21, 2023 – MG Motor India, a British automobile brand with a 99-year-old legacy, today inaugurated MG StudioZ, a uniquely immersive experience which leverages the interactive advantages of VR/AR to bring the MG brand closer to all car enthusiasts. MG StudioZ has features such as a digital running façade, video wall configurator, and a mega visualizer with VR/AR zone. MG StudioZ will also feature an array of MG merchandise, allowing customers to express their love for the brand and take home a piece of the MG experience.
MG StudioZ is an initiative that offers a dynamic yet intimate digital environment that resonates with the preferences and aspirations of the modern, urban buyer who is both tech-savvy as well as an auto aficionado. At the inaugural event for MG StudioZ, the company will showcase the recently launched Comet EV, the Smart Electric Vehicle for Urban Mobility, and India’s first Pure-Electric Internet SUV, the ZS EV.
Udit Malhotra, Marketing Head, MG Motor India, commented on the inauguration, “MG’s first Digital Studio in Chennai is an embodiment of the brand’s commitment to digital innovation and customer-centric approach. We are an auto-tech brand and StudioZ fluently echoes this convergence and brings the best in technology and in automobile experiences together under one roof. This studio outlines our vision for the future of automotive retailing. With the growing significance of omnichannel brand presence, digital interfaces such as StudioZ will bring the brand closer to the customer and enhance their buying experience.”
In addition, the store has been meticulously designed with a focus on the younger cohort, incorporating captivating attractions that are tailor-made to engage Gen Z customers.
The opening of MG StudioZ marks another milestone in MG Motor’s journey as a pioneer in the automotive industry. As the company continues redefining automotive retail and setting new standards, it remains dedicated to creating exceptional products and user experiences.
About MG Motor India
Founded in the UK in 1924, Morris Garages vehicles were world-famous for their sports cars, roadsters, and cabriolet series. MG vehicles were much sought after by many celebrities, including the British Prime Ministers and even the British Royal Family, for their styling, elegance, and spirited performance. The MG Car Club, set up in 1930 at Abingdon in the UK, has thousands of loyal fans, making it one of the world’s largest clubs for a car brand. MG has evolved into a modern, futuristic, and innovative brand over the last 99 years.
MG Motor India’s state-of-the-art manufacturing facility in Halol, Gujarat, has an annual production capacity of 1,20,000 vehicles and 3,000 employees. Driven by its vision of CASE (Connected, Autonomous, Shared, and Electric) mobility, the cutting-edge automaker has augmented across-the-board ‘experiences’ within the automobile segment today. It has introduced several ‘firsts’ in India, including India’s first Internet SUV – MG Hector, India’s first Pure Electric Internet SUV – MG ZS EV, India’s first Autonomous (Level 1) Premium SUV – MG Gloster, Astor- India’s first SUV with personal AI assistant and Autonomous (Level 2) technology and MG Comet EV – The Smart Urban Electric Vehicle.
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