Events & Launches Fashion Home Leather & Textiles Life & Styles News Public News

Indian Terrain re-launches its newly redesigned flagship store in Chennai

~Located in Phoenix Marketcity, the newly launched store was inaugurated by renowned Actor Ashwin Kumar~


Chennai, 3rd September, 2023: Indian Terrain, a leading men’s high-street fashion brand, today inaugurated its newly redesigned flagship store in Chennai. Located in Phoenix Market city Chennai, the store is spread across 2000 sq. ft and offers a wide range of men’s casual attire that includes shirts, trousers, and t-shirts. The grand inauguration was graced with the presence of the charismatic actor, Ashwin Kumar, alongside Mr. Charath Narasimhan, Managing Director – Indian Terrain and Ms. Shehnaz Shariff, Chief Business Officer – Indian Terrain.

Breaking away from traditional shopping, the newly inaugurated store offers customers a pleasant experience effectively showcasing Indian Terrain’s exclusive collections in a warm and inviting setting. The store is thoughtfully designed to ensure that customers can easily find the newest and most sought-after clothing options as they explore. With its refined look and a display of high-quality products, the newly opened store not only promises but also delivers an exceptional shopping experience to customers.

Commenting on the launch, Mr. Charath Narasimhan, Managing Director – Indian Terrain, said, “The inauguration of our flagship store at Phoenix Marketcity, in Chennai stands as a remarkable milestone for Indian Terrain. In the midst of busy shopping places and malls, the newly revamped store gives us a great opportunity to connect with many different customers in the local community. Through this new establishment, we aspire to provide a holistic shopping experience, seamlessly weaving together style, quality, and an unparalleled standard of customer service. We are confident that our new store will provide our consumers with a selection of top-tier menswear that will be warmly embraced.”

Speaking at the inauguration, Chief Guest Actor Ashwin Kumar said, “I am extremely delighted to be part of the re-launch of Indian Terrain’s flagship store at Phoenix Market City. As someone who has long admired the brand, I’ve always appreciated the comfort, fit, and style that their products embody. Moreover, the collection at the store resonates with a timeless taste for smart casuals, a trend that I deeply appreciate and prefer. I wish the brand and the entire team of Indian Terrain all the success in this new venture.”

Since its inception in 2000, Indian Terrain has emerged as a distinguished name in the realm of Indian men’s fashion. Renowned for its exceptional craftsmanship, meticulous attention to detail, and contemporary design ethos, Indian Terrain has successfully captured the hearts of fashion enthusiasts. With an unwavering commitment to meeting diverse fashion preferences while prioritizing comfort and style, Indian Terrain seamlessly blends classic elements with current trends, making it the preferred choice for those with discerning fashion tastes. The brand’s dedication to ensuring the highest quality and customer satisfaction has cultivated a loyal following, propelling Indian Terrain to achieve remarkable milestones in its journey. Customers can also shop online at


About Indian Terrain Fashion Ltd: Indian Terrain Fashions Ltd. [BSE: 533329 |NSE:INDTERRAIN] is one of India’s leading men’s & boys wear brands offering a complete range of casual wear and sportswear. Having opened its first store in September 2000, the company was listed in 2011, following a demerger from its parent company. The range of men ’ s apparel includes shirts, trousers, t-shirts, shorts, sweaters, jackets, and denims. In September 2015, the company introduced a brand called “Indian Terrain BOY”. The collection has been designed for boys between the ages of 4 and 16 years the categories offered include shirts, t-Shirts, trousers, shorts, winter-wear and denims. With a turnover of over ₹ 500 Crore, the company today retails across the country through 1000+ Multi Brand Outlets, 400+ doors of Large Format Stores, 200+ Exclusive Brand Outlets, and is available through key e-commerce platforms as well.

Back To Top