Max Fashion inaugurates its 50th store of Tamil Nadu in Chennai

Chennai, November 27th January, 2021: Max Fashion, India’s largest fashion brand, launched its 50th store in Tamil Nadu today. Located in Paruthipattu Chennai, the store was inaugurated by Mr. Harish Kumar AVP and Territory Head, Max Fashion along with the regional and store staff.

The new store is spread over a total area of 14,000 sq. ft, providing an international shopping experience for its customers. Be it menswear, womenswear, kids wear, footwear or accessories, the store has everything under one roof with the latest trends and collection.

Speaking on the occasion, Mr. Harish Kumar, Territory Head, Max Fashion Tamil Nadu commented, “It has been an exciting journey for me throughout my tenure at Max. First five years were more of a learning curve which involved a comprehensive understanding of the market and the consumers. The last five years have been a growth phase. We are looking forward to expand further across the TN market”.

Here are some of the trends to look forward to this season.

Highlights from the Spring Collection:

Introducing MAX Spring It On…

The gloom of winter has passed. It is time to embrace nature, fall in love with Spring and soak up all that this fabulous season has to offer.

The fresh new collection from Max Fashion is all about Nature – Florals, polkas, vibrant colours is just everything you love about Spring.

Our key collections – Neostreet scape, Subtle Brute, Woven craft, Amada Florette, Hazed Dreams,  Fit-Fam offer an exquisite range of colour palette for the entire family.

About Max Fashion

Max Fashion, known for ‘everyday fashion’ is the biggest fashion brand across the Middle East and India. Opening its first store in the Middle East in 2004, the brand has grown at a phenomenal pace and is now present in 19 countries. In India, currently it has more than 300 stores with presence across 130+ cities; it has become the biggest fashion brand not only in the Middle East but also in India in the short period it has been here.

Max Fashion’s brand vision is to “democratise fashion” for the contemporary middle class by offering global fashion trends at amazingly affordable prices. It enjoys universal appeal across young families as well as millennials, who are not only fashion conscious but tech-savvy, because of a well-balanced portfolio across Apparel, Footwear & Accessories for Men, Women & Kids. With over 20,000 new designs across 8 seasons every year, consumers get access to truly fast fashion at amazingly low prices.

Max Fashion is a true Omni-channel brand with first in industry capabilities like “Click & Collect”, “Ship from Store”, “Return to Store” & “Chat & Shop”, apart from offering outstanding Online shopping experience through the maxfashion.com the website as well as an engaging app which is enjoyed by millions of consumers.

For more information, visit https://www.maxfashion.in/in/en/