THE PURPLE RUN BY FORUM MALL 8 malls, 6 cities, 1 Run for Alzheimer’s awareness


Chennai, September 2019: Around 2000+ runners participated in the “Forum Purple Run” Marathon, a 5km run for one cause across in Chennai on 28th September at Olcott Memorial High School, Besant Nagar beach. Overall 20000 runner from all the city includes Chennai, Banglore, Hyderabad , Manglore, Mysuru and Udaipur.

The Forum Mall presented the 3rd edition of Forum Purple Run, a marathon which is the mall’s signature campaign that will throw light on Alzheimer’s. At a time when mental health is ignored, The Forum aims at beating the stigma attached with Alzheimer’s as most cases in India go undiagnosed and hence, untreated. The campaign is in line with World Alzheimer’s Day. The campaign was held year last year catering to about 10,000 guests and this year it gets doubly bigger by spreading its wings across 8 malls, over a 100 business partners and 20,000 runners!

Forum Purple Run includes a fun run for 5 km that encourage not just trained athletes but also families and younger ones to participate. The race is 5 km. The run is free for children below age 12 (to be accompanied by a guardian who pays for themselves) and veterans above 55 years of age.

Adding a new meaning to the colour purple that is associated with Alzheimer’s, Forum Purple Run will flag off from 8 malls and is expected to see participation of 20,000 runners. Never has the country seen shopping mall patrons from across India come together for such a cause.

Part of the proceeds from the marathon are being donated to the National Institute of Mental Health and Neuro Sciences (NIMHANS) towards research on diagnosis, treatment and cure of Alzheimer’s.