Chennai, 13th July 2020: Leading dairy brand Thirumala Milk has launched a specially formulated milk called ‘Tea Master’ in Tamil Nadu. ‘Tea Master’ milk is aimed to give tea shops a superior quality milk at a special price of Rs 58 per litre. This product has been formulated after taking the feedback from Tea shops over the last 6 months. The final product has gone through several trials with extremely positive feedback from the Tea Shops. Thirumala Dairy felt the need to price the product lower to benefit the tea shops coming out of lockdown. Thirumala hopes that this product will support the Tea shops in reviving their business post COVID-19 lockdown.
Thirumala Milk Products Private Limited is a leading dairy company in South India established in the year 1996. Since then, Thirumala has been maintaining its position as a fastest growing brand with presence in major states of India such as Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, Kerala, Madhya Pradesh, Uttar Pradesh, and West Bengal. Today, Thirumala produces dairy products across nine state-of-the-art manufacturing plants spread across southern states of India.
About Groupe Lactalis:
In 2014, Lactalis acquired Thirumala, where it opened up enormous opportunities in the biggest and most challenging dairy market in the world to position it as the most preferred brand in India. The traditional and cultural experience of Thirumala and international expertise of Lactalis provided a unique combination, leading to a success story to be talked by generations to come. Lactalis is a family-owned dairy group based in Laval (Mayenne), in the west of France. In 1933, André Besnier started up his cheese-making company. The group sells products in over 180 countries and has 229 production sites across the globe. Lactalis is the largest dairy group in the world with turnover of over 17 billion Euros.