Events & Launches Home Life & Styles News Public News

WayCool to Expand its Agri-input Portfolio; Inks MoU with Yara India

  • Outgrow platform to offer “crop nutrition products-services to its network of over 2 Lakh farmers
  • Yara India’s Package of Practice (PoP) of 20 crops to be made available digitally through Outgrow for farmers



Chennai, 15th December, 2022: India’s leading food & agri-tech platform, WayCool, announced the extension of its Agri-input portfolio by adding the sale of nutrition & nitrogen fertilizers to its AI-driven ‘phygital’ farmer engagement platform, Outgrow. As part of this move, WayCool has entered a strategic partnership with Yara India, the world’s largest nitrogen fertilizer producer. The partnership aims to offer superior crop nutrition while facilitating chemical and environmental solutions that have minimal impact on soil health and drip irrigation systems, to enhance overall crop productivity. As part of the MoU, WayCool will list and promote Yara’s products amongst Outgrow Network Partners and share Package of Practices for 20 crops.

Commenting on the occasion, Mr. Sanjay Dasari, Co-founder, WayCool Foods, said, “Against the backdrop, where food security is a global concern, India and Indian farmers have a pivotal role to play. WayCool is transforming the entire food supply chain to a demand-driven one making it profitable for them. We welcome Yara India to WayCool’s partner family in contributing to this mission. We believe this strategic partnership will be the final piece of WayCool integrating the food value chain puzzle, making us a comprehensive soil-to-sale organization.”


Adding to this, Mr. N Sendhil Kumar, Head – Outgrow & Farmer Engagement, WayCool Foods, said, “We welcome Yara India to WayCool’s partner network. This partnership will enable our farmers to access the best global practices and existing Indian practices. As part of the MoU, Yara India products will be available to our wide network of over 200,000 farmers, and over 100 Outgrow Network Partners across various locations in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana & Maharashtra. Further, our farmer network will have access to a Package of Practices for 20 crops.”


“At Outgrow, we ensure next-gen tech and know-how accessible to farmers, and have successfully demonstrated how natural farming adds to profitability. This partnership with Yara India adds-on to our comprehensive offering by making responsible farm inputs available as well”.


On the partnership, Mr. Sanjiv Kanwar, Managing Director, Yara South Asia said, “We at Yara India aim to achieve climate neutrality and decarbonize agriculture in the coming years, while also favorably impacting farmer diversity. With this shared vision, we are delighted to partner with WayCool, who are working towards transforming India’s food economy besides being meticulous about the footprint they create, and we are certain that this association will make agriculture sustainable and fruitful.”


About Outgrow: Outgrow is the agricultural and farmers engagement arm of WayCool, established on 4th March 2020. The AI-based platform – Outgrow app has over 2 lakh downloads. Backed by a team of agri-doctors, Outgrow provides comprehensive advisory and customized solutions to over 150000+ farmers. The Outgrow app offers services like crop information on health, automated soil testing, climatic condition real-time mandi price, and holistic farm advisory for the farmers network in Tamil Nadu, Karnataka, Maharashtra, Andhra Pradesh, and Telangana.


About WayCool: WayCool Foods is India’s leading food and agri-tech platform. Focusing on food development and distribution, the company leverages innovative technology to scale and operate a complex supply chain from soil to sale. Through its farmer engagement program – Outgrow, the company works closely with 200k farmers. WayCool operates a full stack, broadline product range across multiple channels and categories such as fresh produce, staples, and dairy, serving over 1,25,000 clients in the general trade, modern trade, and food services space. WayCool’s consumer brands basket consists of Madhuram, Kitchenji, L’exotique, Dezi Fresh and Freshey’s.


About Yara International ASA: Founded in 1905 and headquartered in Oslo, Yara International ASA is the world’s leading crop nutrition company and a provider of agricultural, industrial, and environmental solutions. The company has 18,000 employees and operations in more than 60 countries. Supporting Yara’s vision of a world without hunger and a planet respected, the company pursues a strategy of sustainable value growth, promoting climate-friendly crop nutrition and zero-emission energy solutions. Yara’s ambition is focused on growing a nature positive food future that creates value for its customers, shareholders and society at large, and delivers a more sustainable food value chain.


About Yara India: Yara has been operating in India for more than two decades, since it began working with Indian growers to relook at the nutrition of their crops, in order to improve on yields and quality. In 2011, Yara setup its own operations in the state of Maharashtra. On 12 January 2018, Yara successfully acquired Tata Chemicals’ urea business relating to the company’s Babrala plant in Uttar Pradesh. It was India’s first foreign direct investment in the highly regulated urea sector. With this acquisition, Yara gained a significant position in northern India, with access to a strong network of 650-700 dealers and enhanced crop nutrition solutions to farmers in North India. Today, Yara India has a pan-India presence. It is working closely with Indian farmers to fulfill the company’s mission to responsibly feed the world and protect the planet.

Back To Top