Chennai, 5th October, 2025: India’s fastest growing D2C fine jewellery brand, GIVA, has unveiled its “Ippo Namma Chennai-Le” initiative, a vibrant celebration of the city’s culture, warmth, and modern spirit. As part of this campaign, the brand has activated a city-wide presence through Metro, Bus, Radio, and Cinema branding, amplified by influencer collaborations and multiple consumer touchpoints, creating a strong and visible GIVA connect across Chennai.
GIVA stores offer customers a memorable jewellery experience that brings together GIVA’s signature designs from timeless silver jewellery to contemporary lab-grown diamond collections. To mark the launch, the brand is extending exclusive inaugural offers, including 0% making charges and 75% off on all silver jewellery, giving Chennai consumers yet another reason to celebrate with GIVA.
With this launch, GIVA now has 15+ stores in Chennai and 260+ stores across India, reaffirming its commitment to expanding its retail presence and making fine jewellery more accessible to diverse audiences.
Speaking on the launch, Anirudh Kudva, Chief Revenue Officer at GIVA said: “Chennai holds a special place in our growth story. The city is vibrant, modern, and deeply rooted in tradition, values that resonate strongly with GIVA. With Ippo Namma Chennai-Le, we want to bring jewellery that complements every moment of life, while strengthening our connection with customers in Chennai.”
The stores will showcase GIVA’s wide range of collections, from everyday-elegant 925 silver jewellery, gold with sustainable lab-grown diamonds, and personalised pieces crafted for special occasions.
With its growing footprint in Chennai, GIVA continues to focus on creating a strong, customer-first market presence in Tamil Nadu, further driving the brand’s vision of making fine jewellery accessible, meaningful, and affordable for all.
