Erode, 07 December 2026: Naturals Salon, one of India’s most trusted beauty and grooming brands, has opened three new BAE – The Beauty Store by Naturals outlets in Erode, Tirupur and Coimbatore Airport. With these launches, Naturals strengthens its premium beauty shopping experience to customers in Tamil Nadu, offering a wide range of global and Indian brands along with modern, technology-led services. The Erode store was formally inaugurated by Mr. C.K. Kumaravel, Founder of Naturals, in the presence of franchise partners, well-wishers and customers.
Speaking at the event, Mr. C.K. Kumaravel said, “Erode is an important and fast-growing market for beauty and self-care, and that Naturals is proud to bring a modern, first-of-its-kind beauty retail experience to the people of the city. The new BAE store will make global beauty brands and advanced skin analysis services easily accessible to customers in Erode.”
The new BAE stores offer a curated mix of makeup, skincare, haircare and fragrance products, bringing together popular international names such as Forever52, COSRX, Beauty of Joseon, Wella, OGX, Tommy Hilfiger and Guess. The stores also feature Naturals’ own innovation, NXTFACE, an AI-powered skin analysis tool that helps customers understand their skin and choose the right products with expert guidance. Each outlet includes smart beauty vending machines and experience zones where customers can enjoy instant makeup, quick hair styling, nail art and personalised consultations. The Coimbatore Airport store is designed especially for travellers who need quick, high-quality beauty essentials while on the move.
Speaking about the expansion, Mr. CK Kumaravel, Co-Founder of Naturals said, “Beauty demand in Tier 2 and Tier 3 towns is rising faster than ever, and Naturals is committed to making world-class beauty experiences easily accessible to beauty aspirants across the country. We plan to open more than 50 BAE stores across South India in the next two years, followed by a national rollout with a target of over 100 outlets within five years. BAE format reflects Naturals’ focus on innovation, accessibility and aspiration for the modern Indian beauty shopper.”
BAE – The Beauty Store by Naturals was launched as the group’s entry into multi-brand beauty retail, following the strong response to its first flagship store last year. By opening outlets in Erode, Tirupur and Coimbatore Airport, Naturals aims to bring global beauty trends, quality products and modern shopping experiences closer to customers in fast-growing non-metro markets. The brand believes these cities are becoming important hubs for beauty consumption as more young customers explore skincare, makeup and premium self-care products.
Naturals Salon Group has a network of more than 800 salons across India and international locations, and has been a pioneer in the Indian beauty industry for over two decades. The brand is known for promoting accessible beauty services, supporting women entrepreneurship and introducing new innovations through its salons, Ayur centres, Beautylabs and Beauty Academies. The launch of the three new BAE stores further strengthens Naturals’ mission to build a strong and modern beauty ecosystem across the country.
