RCM’s nationwide Rupantaran Yatra concluded its successful stop in Chennai, Tamil Nadu on 6th October, drawing enthusiastic participation from community members, and associate buyers.
RCM currently has more than 2 million active associate buyers across the country, and plans to grow this number in the coming years. The company’s expanding network in Tamil Nadu reflects the rising demand for affordable, high-quality products and the trust in RCM as a platform that creates sustainable opportunities for self-reliance.
As part of its vision for inclusive growth, RCM is focused on empowering people across diverse communities in Chennai and Tamil Nadu. By creating equal opportunities to women, youth, and aspiring entrepreneurs from all ages and backgrounds, RCM seeks to strengthen livelihoods, and ensure that the benefits of growth are shared widely.
The Yatra, part of RCM’s 25th anniversary celebrations, is a 100-day journey covering 17,000 km, 75 cities, and 25 major events.
During its visit to Chennai, the Yatra reaffirmed RCM’s core pillars of Swasthya (Health), Sewa (Service), and Sanskar (Values). It highlighted inspiring journeys of women achievers, youth leaders, and community changemakers who have transformed their lives through the RCM ecosystem. The event also showcased RCM’s portfolio of healthy, affordable products that support well-being without adverse health effects. As the Yatra concluded in Chennai, RCM strengthened its bond with existing associate buyers while welcoming new members into its growing network.
The people of Chennai welcomed the Yatra with immense fervour as hundreds of people joined the grand celebration at Kamarajar Arangam, Anna Salai, Teynampet, Chennai, Tamil Nadu. The program was organized in two parts, with health and service-related activities in the morning, followed by celebrations and cultural performances in the evening. To provide the complete RCM experience, a Rupantaran Fair(Mela) was also organized. Guests were able to experience RCM’s wide portfolio through interactive booths, including a Health Zone featuring the Nutricharge and Gamma product lines, and the KeySoul Pavilion showcasing women’s apparel and footwear. A Food Court also offered a variety of healthy and delicious dishes, including RCM’s Swechha and Good Dot brands. A special blood donation camp was organised as well. Many people enthusiastically donated blood, giving the gift of life to those in need and spreading an inspiring message of service, health, and values in society.
Recently launched “Mansa Vacha Karmana – Ek Karmyogi Ki Jeevani”, a book based on the life of RCM founder Tilokchand Chhabra, also played a pivotal role in the event. It explores his journey as a karma yogi, highlighting his core values and the transformative impact of his thoughts and actions on millions of lives.
“The overwhelming response from Chennai is a reflection of the strength and spirit of our people-powered movement. We remain committed to empowering every household with better health, economic opportunities, and strong values as we continue our journey towards a Swasth and Viksit Bharat”, Managing Director Saurabh Chhabra said.
The Rupantaran Yatra celebration in Chennai is just one milestone in this long journey. Moving forward on this 17,000-kilometer-long journey, we are committed to giving every woman the opportunity to live with dignity, strength, and confidence, so that women too can contribute equally, alongside men, in building a New India.” Managing Director, Priyancka Agarwaal said.
“I am proud to see the enthusiasm and passion that the Rupantaran Yatra has sparked in Chennai, and I am confident that this journey will continue to empower millions across India, paving the way for a sustainable and prosperous future for generations to come.” CEO Manoj Kumar said.”
As the Rupantaran Yatra heads to its next destination, the energy and inspiration it leaves behind in Chennai and Tamil Nadu will continue to drive growth opportunities, and holistic community progress, while also setting the stage for the journey ahead.
About RCM Consumer Products Pvt Ltd: Starting in 2000 with a single textile product, RCM has now grown into a ₹2,400 crore enterprise. Currently, the company offers a range of over 400 products, supported by more than 2 million active Associate Buyers nationwide. Its robust distribution network spans over 10,000 retail stores and 170 depots.
RCM operates three state-of-the-art manufacturing facilities in Bhilwara, Guwahati, and Roorkee, supported by a dedicated R&D wing that ensures every product aligns with the company’s commitment to health and safety.
Its popular brands include Health Guard, KeySoul, Vyomini, Sweccha, Nysa, Shinol, Cavigo, Ena, Pair-it, Authenzaa, Ovira Paints, Pixie, Trikara, Revito, Nutricharge, GoodDot, Harit Sanjivani, Gamma Oryzanol, pTron etc., spanning categories such as food and grocery, healthcare, personal care, home care, fashion, cosmetics, lingerie, hygiene, footwear, paints, nutritional supplements, agro-products.
RCM actively contributes to society through its “RCM Sewa” initiative, which supports value-based education, women’s empowerment, water and energy conservation, de-addiction awareness, blood donation drives and many more.
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