Tasva, a wedding and occasion wear brand for the modern Indian man, launched by ABFRL in collaboration with ace couturier Tarun Tahiliani, has opened the doors to its spectacular flagship store in the heart of Chennai. Spanning 2500 sq ft and located in the prestigious Express Avenue Mall, the new store reinforces Tasva’s commitment to delivering luxury and elegance through meticulously crafted garments and a unique shopping experience for today’s modern man.
The grand Festive and Wedding launch opening was graced by Kollywood celebrity, Harish Kalyan. The Chennai store isn’t just a place to shop, it’s an experience in line with the evolving tastes of India’s cosmopolitan man. Designed to reflect the harmony of tradition with contemporary aesthetics, the store draws inspiration from India’s history and heritage, creating a timeless connection that defines Tasva.
The store showcases Tasva’s festive collection featuring stunning kurta sets and kurta bundi sets, with vibrant screen prints and modern silhouettes that bring a fresh twist to traditional attire. Meanwhile, the wedding collection offers luxurious sherwanis, achkans, and the innovative angrakha sherwani, crafted from opulent fabrics and detailed with intricate embroidery work.
“We wanted our new festive and wedding collection in Chennai to stand as a reflection of the brand’s ethos, an embodiment of style, tradition, and craftsmanship,” said Ashish Mukul, Brand Head, Tasva. “The collection and its presentation have been carefully curated to ensure a seamless and luxurious shopping journey, offering our clients a unique Tasva experience. With highly trained in-store stylists providing personalized service and fashion advice, the collection promises an unmatched retail experience that blends tradition with modernity.”
The Chennai store marks a significant milestone in Tasva’s strategic expansion in the southern region. The brand has already established a presence in Bangalore, Hyderabad, Kochi, and recently Pune, further cementing its foothold in the south. “Chennai was a natural choice for our store due to its rich cultural heritage and its status as a fashion and lifestyle hub. We believe that the city’s discerning clientele will appreciate the craftsmanship, quality, and style that Tasva is known for,” added Mukul.
Expressing his excitement about being part of the festive launch, Harish Kalyan said, “It’s a special feeling to be here in Chennai, especially with the festive season just around the corner. The celebrations hold such cultural significance, and I believe Tasva’s collection is perfect for these occasions. Growing up in Chennai, festivals and family celebrations have always held a special place in my heart, and I know how important it is to look and feel your best during these moments. Whether it’s for a wedding or a festive gathering, Tasva’s outfits allow men to celebrate in style without compromising on comfort. Being in my hometown makes this connection even more personal and special.”
Tasva has become a renowned name across India, with a presence in major cities and a reputation for quality and craftsmanship. Whether it’s a wedding or any special occasion, special days deserve a Tasva.
Store Address: – 1st Floor, Express Avenue Mall, Tasva, Shop No, S157 & 158, Pattullos Rd, Chennai, Tamil Nadu 600014
Timings: 11:00am – 9:00 daily
Also, available on www.tasva.com
About Tasva
Tasva, a wedding and occasion wear brand for the modern Indian man, is a brand launched by ABFRL in collaboration with ace couturier Tarun Tahiliani. Tasva is dedicated to offering classy and comfortable Indian wear. With a strong emphasis on craftsmanship and contemporary style, Tasva is redefining Indian wear for the modern man. The brand offers an extensive range of kurtas, kurta bundi sets, sherwanis, Indo-western outfits, footwear, and accessories. The brand’s exquisite products are available at exclusive Tasva stores across India and online at www.Tasva.com
About Aditya Birla Fashion and Retail Limited
ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 13,996 Cr. spanning retail space of 11.9 million sq. ft. (as on March 31, 2024), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.
The Company has a network of 4,664 stores across approximately 37,205 multi-brand outlets with 9,563 point of sales in department stores across India (as on 31st March 2024).
It has a repertoire of India’s largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India’s leading fashion retailers.
Company’s international Brands portfolio includes – The Collective, Amongst India’s largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, Simon Carter and Galeries Lafayette.
The Company’s foray into branded ethnic wear business includes brands such as Jaypore, Tasva & Marigold Lane. The company has strategic partnerships with Designers ‘Shantanu & Nikhil’, ‘Tarun Tahiliani’, ‘Sabyasachi’ and ‘House of Masaba’.
In addition, to cater to the needs of digitally native consumers, ABFRL is building a portfolio of Digital-first brands under its technology led ‘House of D2C Brands’ venture TMRW. TMRW is on a path to building a portfolio of Digital First brands in partnership with founders of emerging brands in the E-Commerce market.
The Company in Sept 2023 completed the acquisition of 51% stake in TCNS Clothing Co. Ltd. TCNS is India’s leading women’s branded ethnic apparel company that designs, markets and retails portfolio of women’s branded apparel across brands W, Aurelia, Wishful, Elleven & Folksong.
