TimeVallée and Art Of Time announced the opening of their third boutique in India. An exponential growth in the country for the Swiss watch multi-brand retail concept which entered the market in March 2024 in Mumbai followed by the second opening in Bengaluru the same year.
This August, TimeVallée marks another significant milestone in its expansion across India with the grand opening of its most spacious and immersive boutique yet, right in the heart of Chennai.
Blending heritage with contemporary luxury, the store features an impressive façade that incorporates a large screen which greets guests with projections of the latest watch releases from the Maisons.
The 340qm store showcases the iconic design elements that make TimeVallée a unique shopping destination for luxury shoppers and horology connoisseurs, including the watchband-inspired marquee and golden tubes. A mix of heritage and contemporary lines, delicately combined under champagne hues.
The ground floor provides a dedicated area to welcome and guide clients as they enter the TimeVallée universe. The first floor offers a curated selection of the finest watch brands such as: Baume & Mercier, Bulgari, Cartier, IWC Schaffhausen, Jaeger LeCoultre, Panerai, Piaget and Roger Dubuis.
Finally, the second floor presents the Time Café inviting clients to enjoy the art of living. This floor will also offer innovative client experiences to pursue the ambition to offer both newcomers and specialists the opportunity to spark a passion for the world of watchmaking and to embrace it.
TimeVallée built a strong relationship with its local partner Art of Time aligning with its mission statement to provide the most seamless shopping experience to luxury watch buyers through the provision of various services such as in-boutique service, home shopping and the most advanced omnichannel online shopping platform for luxury watches.
“Our retail concept has been warmly embraced by horology enthusiasts across India. This positive response is leading us to open our third store in the country. As always, we have challenged ourselves to design innovative luxury spaces, a project made possible through our collaboration with Art Of Time.” said Hélène Maslin, Deputy CEO of TimeVallée.
The Art Of Time directors’ passion for watches started from a young age. When it opened its first ‘shop-in-shop’ concept boutique in 2015, it became the largest luxury watch store in India. “We are honored to partner with TimeVallée in opening this new boutique and we are looking forward to welcoming our clientele as well as watch enthusiasts who are keen to develop their passion, ” said Bharat Kapoor, Director of Art Of Time.
Gaurav Bhatia, Director of Art Of Time added “At the heart of our approach is the belief that our customers are part of our family. This philosophy is encapsulated by our core value of ‘We grow, you grow’, which guides us in building meaningful relationships and achieving shared success”.
A third boutique in India achieved in a relatively short space of time is a milestone for TimeVallée in the country. The Chennai store, which spans three floors, serves as a testament to the Swiss retail concept’s commitment to innovation and forward-looking approach, as encapsulated in its motto, “Heritage and beyond.”
The Grand Opening event was celebrated on 21st August 2025.
About TimeVallée
TimeVallée is a luxury and innovative watch multi-brand retail concept offering clients access to a curated portfolio of prestigious Maisons along with a compelling range of experiences and services.
TimeVallée stores are designed as inspirational and inviting spaces mixing heritage and contemporary luxury that guide watch enthusiasts to browse, learn, trade and experience the captivating world of watchmaking.
Created in 2014 with headquarters in Switzerland, TimeVallée is operated by strategic partners in more than 50 stores all over the world.
Website: www.timevallee.com
Instagram:@timevallee
About Art of Time
Founded in 2015, Art of Time is India’s foremost luxury watch retailer, driven by a deep-rooted
passion for horology and a commitment to elevating the watch-buying experience. The brand pioneered the ‘shop-in-shop’ concept boutique, setting a new standard for how luxury timepieces are presented and experienced.
With a curated portfolio of the world’s finest watch brands, Art of Time blends immersive service, thoughtful curation, and global retail aesthetics. Over the past decade, it has earned the trust and loyalty of collectors and connoisseurs alike, becoming a benchmark in India’s luxury retail landscape.
