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Grand Inauguration of the 18th Branch and first store of AVR Swarna Mahal Jewellers At Anna Nagar, Chennai

– 90 plus years of tradition of Purity –


Chennai, April 28th 2022: Mr.A.B.S.Sanjjay (Managing Director, AVR Swarna Mahal Jewellers) & Mrs.Saumyha Sanjjay (Director, AVR Swarna Mahal Jewellers) in the presence of Brand Ambassador Priyanka Arul Mohan and the AVR Swarna Mahal Jewellers family present 94 years of tradition in purity and the first showroom in Chennai is a testimony to the underlining values of purity in tradition encompassing the elements of product, design, variety, price and service.

AVR Swarna Mahal Jewellers has a loyal customer base spanning five generations for its gold jewellery as it creates jewellery that reflects the changing trends.


The renowned AVR Swarna Mahal Jewellers will open its 18th branch for the people of Chennai at 10 am on Friday, April 29 at Anna Nagar. Customers will have a chance to win up to a kilo of gold as an opening ceremony offer! And a discount of Rs 100 per gram on gold jewellery! 10% off on diamond! No making charges and No wastage for silver anklets and other silver articles! All these offers are from April 29 to May 3 (Akshaya Tritiya).

The journey from a 5,000 sq.ft. shop to a 25,000 sq.ft shop started in 2004 at Swarnapuri, Salem. By 2022, the untiring efforts of A B S Sanjjay & Mrs.Saumyha Sanjjay have contributed to the huge growth with 18 branches at Anna Nagar-Chennai, Salem-Swarnapuri & Bazaar, Tharamangalam, Mettur, Erode, Dharmapuri, Krishnagiri, Hosur, Rasipuram, Athur, Tirupattur, Kallakurichi, Harur, Thiruvannamalai, Pondicherry, Bangalore-Jayanagar and Dickenson Road. All our jewellery is of high quality and durable. This is because AVR Swarna Mahal Jewellers has a long tradition of purity.


Purity in design


Shri. Sanjjay, The Managing Director, AVR Swarna Mahal said, “We have been selling quality jewellery at a price with the best workmanship with the mantra of ‘Purity is our Trdaition’ to the customers. In order to provide the best possible service to the people of Chennai, we are opening a new branch on Friday, April 29 at Anna Nagar, Chennai. Our aim is to satisfy each and every customer with our innovative designs, high quality, skilled workmanship and excellent services. This Chennai branch is world class in many respects. With more than 2,00,000 designs, unique collection and a dedicated AVR BESPOKE design studio, all your dreams come true with the talent of our craftsmen.”


Purity in variety


The Wedding collection and the Mantra collection are a reflection of the divine weddings and images of Gods. The Mathura collections created in peacock designs, the Mahima collections with Ruby and Emerald, the heritage collections that recreate the traditional glory, the Miraya collections for the wonderful journeys, the beautiful Abhinaya collections, Cinderella collections inspired and designed by the Bloomaria flower, Hamsaveni collections in the shape of the beautiful Annapakshi, Unround collections with 8 distinct forms of diamonds, Ananya collections uniquely created based on Indian tradition and culture, Ahalya collections with very delicate work and intricate patterns, Tivoli collections created by Mozambique Ruby, accurate and stable Evaglow diamonds created in laboratories with no impact on the environment, and so many varieties of silver jewellery under Vendi collection.


Purity in making


We do not compromise on quality and all the jewellery sold is subjected to strict quality standards. Thus, customers can enjoy buying pure and quality jewellery. Further, we have two jewellery schemes for weddings and special needs. Not just that, you can also book Gold Jewellery by “Lock your Gold price” online at the lowest price of the day while you’re at home. Further, under Golden Dream – 100%, you will get gold and diamond jewellery without any making charges and wastage with 11 months advance payment plan. Golden Fortune – 100% scheme is a 8-month plan that offers you gold and diamond jewellery without making charges and wastage with single payment.


Purity in service


AVR Swarna Mahal Jewellers has won numerous awards for best jewellery designs, best engravings, and best jewellery showroom worldwide.


AVR Swarna Mahal Jewellers is also involved in various social welfare activities. We are doing a number of social welfare works such as maintenance and beautification of bus stands, educational assistance to many students, beautification of compound walls in government schools, construction of toilets for school children, provision of water purifiers at bus stands to quench the thirst of the passengers, road traffic barriers, maintenance and beautification of roundabouts, etc. We strongly feel that we are duty bound to extend such services to the society that made us what we are today.


For More Information

Address: AVR Swarna Mahal Jewellers, Door.No; 45, 2nd Avenue, Anna Nagar West, Chennai: 600040 (Opposite Thirumangalam Metro Station)

Contact: 044-26223307/ 26220003

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