iQOO, the high-performance smartphone brand, has become the fastest growing smartphone brand in the above INR 10K segment in Tamil Nadu. Tamil Nadu amongst the top 5 states for iQOO in terms of sales; contributes 12% towards iQOO versus 8.5% to the smartphone industry overall. The state registered 82% YOY growth for the 12-month period ended June 2023. iQOO’s innovative technology and customer-centric approach. This translates into highly anticipated products by both existing and newer customers across different segments.
Sharing the growth journey of the brand, Nipun Marya, CEO, iQOO India, said, “At iQOO, our quest is to always deliver innovative products with the best of performance. We are very proud that within just four years of our operations in India, we have already become one of the fastest-growing brands in Tamil Nadu. This remarkable growth in our contribution to the market is a testament to the trust and confidence that consumers have bestowed upon iQOO. We are thrilled at the overwhelming response we have received for the newly launched iQOO Neo 7 Pro. The market response to our latest offering corroborates our working in the right direction and helps us stay committed to continuously delivering products that exceed our customers’ expectations, subsequently helping us drive growth in the future.”
