With many of the meat retail companies taking up front stage in India today, Fipola one of South India’s most talked about meat retail brands signs up actress and lady superstar NAYANTHARA as their brand ambassador.
In a very recent press talk Sushil Kanugolu, founder and CEO Fipola, told the press that being one of South India’s best retail brands, it would only relate to someone as the lady superstar of South India to be its brand face. “The brand aims to attract the meat and seafood lovers of India by assigning one of the most talented and dynamic personalities Nayanthara. Cinema has always been the heartbeat of India and the food lovers can easily connect with their most favorite movie star and who can be better the icon herself.” said Sushil Kanugolu.
Fipola has roped in movie icon Nayanthara as its brand ambassador for its new campaign conceptualized recently, which will be telecasted in television, digital media, social media and print media during the upcoming months. To promote its newly launched campaign and range of stores in South India, the company has signed the iconic star as the brand ambassador in a strategic move to establish itself as a major player in the industry. The new advertising campaign looks to connect with the mass and food lovers in a fun and interactive way. The aim is to be the top favorite in its category.
“Fipola has taken the organized meat retailer segment to a whole new level in terms of products and professionalism. I believe in what the brand stands for and their promise of delivering the freshest meat and seafood to customers. I am extremely happy to be associated with Fipola as it’s fast becoming a household name in the South, and look forward to a long and productive partnership with the brand”, said Nayanthara, one of South India’s most beloved superstars. Sushil added that the company has opened 100 stores in South India till last month.