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Tamil Nadu gets its first electric rickshaw as Piaggio launches the Apé E-city FX NE Max passenger 3-wheeler EV

  • Apé E-city FX NE Max is the first Piaggio 3-wheeler passenger EV launched in Tamil Nadu making it a category entrant for the market.
  • Up to 30% enhanced on-road driving range – 145km (± 5kms) per full charge
  • Improved grade ability of 20% encourages easy plying on all terrains
  • Best-in-class warranty


Chennai, 26th October 2023: Piaggio Vehicles Pvt Ltd (PVPL), a 100% subsidiary of the Italian auto giant Piaggio Group and India’s leading manufacturer of small commercial vehicles, announced the launch of the all-new passenger 3-wheeler EV, Apé E-city FX NE Max in Tamil Nadu. The Apé E-city FX NE Max is the first Piaggio 3-wheeler passenger EV to receive approval from the state transport authority in the state of Tamil Nadu, making it a category entrant for the market. The new vehicle was unveiled by Mr Diego Graffi, Chairman and MD, Piaggio Vehicles Pvt Ltd, and Mr. Amit Sagar, EVP – Commercial Vehicles, Piaggio Vehicles Pvt Ltd.

As pioneers of India’s 3W EV revolution, Piaggio Vehicles has yet again taken steps to revolutionize Tamil Nadu’s EV landscape by introducing the city’s first 3W Passenger vehicle EV – Apé E-city FX NE Max. This vehicle promises to transform last-mile passenger transportation while prioritizing sustainability, earnability, higher driving range, and cost-effectiveness. This EV is fully assembled by an all-women team at Piaggio’s Baramati factory.

The new Apé E-city FX NE Max has a superior driving range of 145km (+ 5kms), a 12-inch tyre size offering better ground clearance, and improved grade ability among other advancements. This EV range is fully assembled by an all-women team at Piaggio’s Baramati factory. Available as a fixed battery solution, the Apé E-city FX NE Max boasts of superior Italian design legacy with a new and attractive bezel and eye-catching graphics.

The new Apé E-city FX NE Max comes with advanced battery performance resulting in a longer range, enhanced earnings, and effective cost of ownership. The vehicle also has a reserve range of up to 5 kms, to combat range anxiety. Piaggio Apé E-city FX NE Max also comes with zero noise and vibrations, ensuring a fatigue-free riding experience for its driver and the utmost comfort for the passenger. Bigger tyres of 12 inches give drivers a better ride and handling experience and control over rough, uneven road conditions making the journey safer as well as accessible to remote destinations. To provide better visibility and control while driving, the vehicle’s seat height has also been adjusted. Advanced telematics 2.0 gives drivers better navigation and allows fleet owners to track and manage the fleet with utmost efficiency.

Expressing his enthusiasm, Mr. Diego Graffi, Chairman & MD, Piaggio Vehicles Pvt. Ltd. said, “We are thrilled to introduce an industry-first EV in the passenger vehicle segment, the Apé E-city FX NE Max in Chennai. This vehicle represents the future of sustainable and economical urban mobility. It is designed to cater to the evolving needs of our customers, providing not only a clean and green mode of transportation but also enhancing their overall travel experience. Our talented team of engineers and R&D has designed the new Apé E-city FX Max to ensure optimum value for customers through better range, grade ability, and load-carrying capacity, as well as providing a competitive total cost of ownership. Focused on the future of mobility, Piaggio Vehicles remains dedicated to advancing India’s efforts in adopting alternative fuels and providing fuel-agnostic solutions for customers’ every need.”

Mr Amit Sagar, EVP – Commercial Vehicles, Piaggio Vehicles Pvt Ltd added, “ This is a momentous occasion as we introduce to Tamil Nadu, their first electric passenger vehicle. The Apé E-city FX NE Max will change the passenger vehicle landscape of the state, and we are confident that the product will be quickly adopted and loved just like in other states in the country. It provides a long-range, excellent total cost of ownership, is comfortable and convenient, and most importantly it is noiseless and smokeless. We welcome our customers to try the future of transportation as we stay fully committed to providing the best service and network.”

The Apé E-city FX NE Max is launched with a price range starting from ₹ 3,46,240 and will be available at all Apé Electrik Experience Centers across Tamil Nadu.

About Piaggio Vehicles Pvt. Ltd.

Piaggio Vehicles Pvt. Ltd. is a 100% owned subsidiary of the Piaggio Group. The Company commenced operations in India in 1999 with the launch of the three-wheeler brand Apé, which was an immediate success and has grown from strength to strength over the years. PVPL created the market, grew it, and has sustained a dominant position in the Diesel and Alternate fuel 3-wheeler segments. Piaggio is a leading player in the light transportation industry with a complete range of three-wheelers in Diesel, Petrol, CNG, and LPG fuel variants & has also entered the Electric vehicle market. The Company’s products are not only endorsed by over 3.0 million satisfied customers across India but also exported to more than 50 countries worldwide. Piaggio has a state-of-the-art manufacturing plant at Baramati in Maharashtra, with an installed annual production capacity of over 3,30,000 commercial vehicles & 1,80,000 two-wheelers. It is also self-reliant in some of the engine categories with its advanced engine plant with a capacity of 2,35,000 engines. Piaggio has an over 4000-strong workforce comprising experienced engineers, R&D specialists, plant workers, sales, service and marketing professionals.

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